29 July 2013 - French milk producer Candia has established its own distribution network in China and opened its first outlet last week for milk and infant formula.
The first outlet opened in Wenzhou (Zhejiang province). It is expected that 10 more will be opened before the end of the year in other large cities of the province, such as Hangzhou and Ningbo.
Giampaolo Schiratti, Managing Director of Candia, said: "Thanks to this type of shop, Candia will offer Chinese consumers a direct supply of milk from France. Thanks to the Sodiaal traceability and quality system, we aim to reassure consumers and respond to increased demand".
Candia has partnered with local business group Zhejiang International.